A business’s brand can be as important as the quality of service they provide. If your company lacks a cohesive, attractive brand, you run the risk of losing potential customers. Your brand is you, distilled down to an image, a slogan, a word, a phrase. Together they should be simple, attractive, and memorable. A good brand will translate across multiple platforms, from the small printing on a business card to an enormous highway billboard, and electronically from your smartphone to your desktop.